David Cameron is deeply annoyed. Could it be
that he’s furious at the sell-off of The Royal Mail on the cheap? Or at Putin’s
territorial ambitions? Food banks even? Nope, it’s because Nike’s New England shirt is selling for £90 (the bespoke ‘match’ version, rather than the ‘stadium’
one, which actually sells for £60).
The marketing bumf that’s used to justify the price of these shirts, essentially a piece of nylon cut into panels and then reassembled to accommodate Wayne Rooney’s midriff, may actually be worth that on its own.
This year according to Nike: “"Two references really stood out during the design process for the home kit – that stunning all-white kit England wore in Mexico in 1970 and the idea of the armour of English Knights.
Ready for war? The England team take their new kit very seriously
